If you have an online course, product, or service that you want to sell, there’s one thing that you need to understand before mapping out your funnel – the buyer’s journey. You might have come across this term online or throughout your research. Many people break the buyer’s journey down into several stages, but today, I’m simplifying things so you can understand the important but basic foundations.

In this episode, I’ll be sharing the 3 simple stages of the buyer’s journey that you need to know and familiarize yourself with. Starting with the awareness phase and why it is key to attracting your ideal clients, then I continue to walk you through all the necessary phases to ensure that your ideal clients can make the decision to purchase your product or services. If the buyer’s journey has confused or overwhelmed you, my simple approach will reframe the way you understand it so that you can map out your funnel with confidence. 

Here’s a closer look at what I discuss in this episode:

• Why understanding the buyer’s journey is important 
• The awareness phase and why this is key to attracting your ideal clients
• How to show your clients that your solution is different from your competitors
• Closing the deal in the final “decision” phase
• Bonus phase of advocacy and why you should always overdeliver

Resources:

The Funnels Academy

Ads Masterclass

Free Ads Course

Freebie

Ads Academy

Website

The Funnels Academy

Instagram

Facebook

Scaling to Freedom Facebook Group