One of the biggest questions I get is “what should my cost per leads be for my Facebook ads?” And the simple answer is: there is no right answer. Every campaign is a little different and, truthfully, there are some metrics that can be more important. By understanding the different metrics to pay attention to you will find that sometimes when your cost/lead seems high it’s not always a bad thing.
In today’s episode, I talk about what your cost/leads actually means and what I recommend doing to track them, including where to find my free ROAS freebie to help you get started. I will then go over what I see an average cost/lead is, depending on your industry, and why it’s not the only metric to pay attention to. Finally, I will give you some ways to lower your cost/lead if you feel it is too high.
Here’s a closer look at what I discuss in this episode: