Having an agency run your ads can be one of the most advantageous investments, along with being a great way to scale your business. The problem is, sometimes reality is convoluted by unrealistic expectations. An agency is there to help you with that specific part of your business, but that doesn’t mean they are qualified to run every aspect of your marketing.
In today’s helpful, I will talk about the role of an ads agency and some of the basic functions you should expect/not expect from them. I will also cover the difference between an agency and an ads manager, as this is often misunderstood. Finally, I will take a look at some boundaries to expect when working with an agency so they can focus on what they’re best at – helping you scale your business!
Here’s a closer look at what I discuss in this episode: