Christina: (00:00) You are listening to the scaling to freedom podcast. I’m your host, Christina Bernhard. And this week we’re chatting about, am I asking too much from my agency? So this is a common question that I get, um, and it’s hard to know what is normal or to be expected because every agency is so different. Um, so I have had some experience with working with other agencies, like whenever I was in corporate, um, I was often the client side. Um, and then I build my own agency after that. And I’m also familiar and have connections with other people who own agencies. And I also, um, with all of my clients, I have chatted with them about their past experiences with agencies. Um, and people often come to me, um, and ask me, because I do have an agency, is this normal? Am I asking for too much, um, is, should this be standard? Christina: (00:52) Um, and so I have a lot of insight here, um, and it’s, you know, the, a lot of things can vary a lot again, but there are some things that are just very minimum that you need to be successful in ads specifically. So I’m going to, I’m speaking on, um, ads agencies specifically, although I do have some experience in other kinds of agencies, but I’m talking about from an, an ads agency specifically. So what we’re gonna chat about today is what you can expect from working with an agency. Uh, what kind of boundaries are typical things that I’ve seen, um, and what are the very basic things that you should get from an ads manager or agency? I’m also gonna talk about, um, ads managers as well, because they do, um, they are included in this conversation. Um, and so what the basics are that you should incl, or you should expect from them, even if they are a beginner. Christina: (01:47) Um, we’re also gonna talk about, I’m gonna break down the differences between an ads manager and in, in an agency, because a lot of people don’t really understand the difference. I mean, they know, um, like an ads manager is usually just one single person. An agency is usually a team, but, um, there are things that make it, uh, there are some differences between the two and how they work, um, fees and what to expect and all of that. And then I also wanna talk about what not to expect from an agency, because there are times where someone will come to me and say, am I asking for too much? And I will tell them, yes, you are asking for too much, um, that is not a part of their role, um, or that sort of thing. And so, um, I wanna have that conversation as well. Christina: (02:26) So let’s go ahead and get started. Uh, at first I want to talk about the differences between an ads manager and an agency, because they are a little bit different. So there are different levels to outsourcing your ads. And I’m specifically talking about mostly Facebook ads, cuz that’s what we do. But also even if it’s for other platforms, this is all gonna be very similar. So for an ads agency or a, um, an ads manager, the first thing that you could do is you could start with a junior or beginner ads managers. So usually the fees are around a thousand dollars or less. So, um, this kind of depends, again, this varies a lot, but these are usually people who are very, again, they’re also very beginner. Um, they are learning, so their fees are a lot lower. Um, some of these ads managers also might be VAs transitioning into a specialty. Christina: (03:21) Um, so that’s something that I’ve seen a lot, just, uh, like for example, Ava, that offers Facebook ads management. Um, so this could be good for just starting out, but I will say that it could be also a waste and I’m not saying that you have to jump straight into a super seasoned, um, advanced agency. I’m not saying that at all. Um, but I will tell you that when it comes to Facebook ads, um, or just a, the ads world in general, it’s really difficult to tiptoe into ads. It’s kind of like, they really work the best when you go all in you’re either in or out. Um, and that’s something that I have seen in my experience and that’s just something that I believe there are different opinions about that. So take my opinion with a grain of salt and decide for yourself. Um, but from what I’ve seen, um, in the coaching space, it’s just, they just seem to work better when you’re all in or you’re all out. Christina: (04:13) Um, and if you are someone who can dabble and with your own ads and, you know, run them selves or yourself, some people are able to do that and get some results. Um, so there are exceptions and outliers, but I will say that sometimes going a little bit to beginner can actually hurt you. Um, because with an ad investment, it’s really important that the person knows how to manage those ads. I will say though that a few years ago, I wouldn’t have said that because ads used to be a lot easier. a lot easier a few years ago for a variety of variety of reasons. I go over, um, those reasons in my, uh, episode that is called our ad our Facebook, ADSD still worth it. I talk about the differences between the, um, way that things are now and the way that things used to be. Christina: (05:03) So used to be where I would say, Hey, if you can only afford a VA to, you know, try out some ads for you, like go for it now I’m not really, um, O in that boat anymore. Um, so the second kind of tier, so I just broke this up into three tiers. There’s variations in between, but three tiers. So that’s the first one is they’re very, very beginner. They are potentially a VA. That’s trying to learn something new and specialize in something. Then your second tier is going to be people who are more seasoned. These might be mid-level ads managers. So this can actually be a great place for starting out. So the ranges here for fees are usually around the 1200 mark. So these ads managers are typically solo. Um, they might have like a VA or someone on their team, but for the most part, they are the main person on their team or in their business, or they are your main ads manager. Christina: (05:57) Um, and they likely have experience with ads. They know what they’re doing. They might not be able to manage very high spins. Um, they might not have a creative team, so you might have to create your own creatives or maybe they, uh, also create creatives for you. Um, I’m not a huge fan of that just because there’s such different skills that I feel like it works better if they are different people, but there are, you know, there there’s special people out there that have the skills for both. Um, so that’s something that you might see. Um, so this, these ads managers should have some results. Um, they should be able to show you that they have experience in it. Um, and some things that they have worked on that, um, have been really successful. So again, this is if you have a small, um, smaller budget, um, more around the one to $2,000, mark, this might be a good place to, um, start out because they do know what they’re doing while they are still learning. Christina: (06:56) And they’re kind of in that mid range. Um, they, uh, I, I wouldn’t say that you would necessarily be wasting your money or anything like that. Um, then the last year that I’ll go over, which there’s a lot of variations here are agencies. So agencies, they can start at around like 1500 or so per month. Um, and then they can go up to like 10 K plus per month, depending on what they offer, um, and how much you’re spending every month. So there’s a lot of variety in agencies and who they work for. So they might, um, be working for people who are just a little bit newer. Um, and also agencies can, um, offer services for those people who do want to spend very little on ads or who do want to kind of tiptoe that does exist. Um, but for the most part agencies typically have an entire team. Christina: (07:49) Um, they’re higher fees. They are more, um, advanced in their skill sets. Um, they have more results behind them usually. And, um, they often have a creative team. So that’s what we have. We, um, are an agency and we have a creative team. So you have, the creatives are included, um, but they are done by professionals. So you have professional copywriting, professional graphics, that sort of thing. Um, and, um, the skill level is just gonna be a little bit higher, but the agency, um, model again, that’s going to vary to like, just because they’re an agency doesn’t mean that they can necessarily manage a hundred K per month ad spin. So they’re kind of different skills, but those are the basic three tiers. So let’s talk about the very basics that you should expect, whether you’re going the agency route, or you have, um, an ads manager that you are hiring. Christina: (08:39) The first thing is that the ads are built in your account. So this is like weird that I even have to talk about this because whenever I came across this, the first time, I was just like, what people do this? Like, people will build ads in their own account for you. So you don’t own your own ads. It’s also weird to me that they would do that because it has your data in it. So I don’t even know why, like they do it, I guess, to have control over it. So you’re kind of locked in. If you wanna keep continuing to use your ads, um, or run your ads or whatever, you basically have to keep paying their retainer fee, or you have to just scrap everything that they created. Um, I would do that because like, I, I, it’s just crazy. The first time I heard it, I was just like, I can’t believe people are even doing this. Christina: (09:27) Um, but it is a thing, um, that a lot of agencies are doing. And, um, well, I don’t wanna say a lot, but I’ve heard it over and over and over again. So that’s why I wanted to include that. But, um, yeah, so you should have your own ads account. You should have ownership of that account, um, and you should have control over that account. So the way that we set ours up is that our business manager is a partner with yours. So we have access to all of your assets, but you are the owner of all of it. Um, we don’t own anything. Um, we’re just in there managing it for you. The second thing is to keep your data. Another thing that I can’t even believe happens, um, is that whenever some agencies, part of their offboarding process is that they will actually delete all of the ads whenever you leave. Christina: (10:13) Um, like if you decide to not continue with them anymore, they’ll delete everything, which means that you don’t have your data anymore. Um, and you also don’t have your creatives anymore. You don’t have your past ads. This is like terrible because you’re either investing ad spend to gather those results and get that return, or you’re doing it for the data. It’s gonna be one or the other where like either, you know, winning or learning, um, all the same, right. But like to delete your data is just, it’s terrible. So at minimum, you get to keep your data, even if you off board with them, if anyone off boards with us, like, again, we don’t even own an own their ads account. So everything is there is we would never, ever, ever delete anything out of someone’s account. Um, that’s just not in the best interest of their future. Christina: (11:00) Um, and it’s really terrible to do something like that. So at minimum don’t, um, work with anyone who would do that. Um, and if you find yourself in that situation, uh, maybe check the contract and make sure that the contract does say that they’re gonna do that. Maybe try and fight them on it. But, um, I would try really hard to keep your data if you can. The third thing is that they should include tracking installation. So this is part of their role as an ads manager is to make sure that your tracking is set up. So if you were having to install your own codes on things and all of that, if that’s the agreement that you have with them, if you’re okay with that, that’s fine, but it’s perfectly fine to expect that they would install all of that for you. Um, especially if you’re someone who doesn’t like tech and it can be a black hole installing that stuff and testing it and trying to troubleshoot why it’s not working and all this stuff. Christina: (11:50) So, um, it’s perfectly fine to expect that from them. Um, the fourth thing is, um, very minimal mistakes. And I would like to say no mistakes, but like, we’re all human, right? We still make mistakes. But one thing that I have heard from people who have had, um, experiences with past agencies is that there were just so many mistakes. Like they were going to the wrong a, uh, audiences, or they were going to the wrong URLs or the, there were constant typos. And like these things do happen. There are lots of details within one campaign. It does happen every now and then, but it should be very, very minimal. You wanna make sure that these things don’t happen because you’re putting admen behind them. So it really, really sucks if it’s going to a URL that’s not working or, you know, something like that. Um, that kind of goes without saying, but, uh, I wanted to include that in there as well, um, that it’s not actually that common to make mistakes like that. Christina: (12:45) Um, and then the next one is reporting. So technically all of your data is an ads manager. And if you own your account, you have access to all of that. You can go look at your data, but it’s perfectly fine to expect them to have some sort of reporting. Um, that is a little bit more user friendly that you can understand. So we send out our reports weekly, but, um, I have heard of agencies just doing monthly. I think that that’s probably fine, depending on how often they, you guys communicate or your ad spend also, you know, the lower your ad spend the slower speed your account moves in. So there’s not as much change week to week. Um, so this kind of varies. I’ve heard of all kinds of different, um, like variations in, in the, uh, frequency of reporting, but we do weekly. Christina: (13:33) And, um, another thing that we do is I will write out notes on a campaign notes every single week on the specific campaign. So if my clients, some of them really just don’t like numbers, they have to look at them because it’s just part of owning a business, but they don’t really like prefer to look at all those metrics. I do provide them, but I also will write out notes to let them know this is good, bad, you know, whatever, um, what I’m thinking. Um, and so that they can just have like a nice analysis of it in a few sentences for them, for each campaign. The last one that is a very basic that you should expect is at least some guidance on strategy. So if you are going the routes of having like a VA run your ads, you might not get something like this, but if there’s an ads manager, they should be able to guide you on what kind of strategy you should use for your ads. Christina: (14:27) It’s not a kind of role where it’s like, okay, what do you want to, what kind of campaigns do you want to build out? What copy do you want to use? How much do you wanna spend all, all these things. There are a lot of details, but really it’s with ads. It’s not one of those roles because we, you need someone who has the expertise to be able to just guide you on all of that. Um, of course my clients have to give me budget ranges and things like that because I can’t just be like, well, I think you should spend a million dollars if that’s not their budget. So it is kind of like a team, um, effort for some of these details. Um, and you know, which, uh, program are you focusing on right now? You know, that sort of thing, but really they should be able to give, or you should be able to give them your goals, um, and your focus and your vision. Christina: (15:11) And they should be able to create an ad strategy for you to compliment all of that, to help you reach those goals. Um, it shouldn’t be something where you are having to task them, all these specific details. It’s just not that kind of role. It is a management role, so they should be able to manage all of those different pieces for you. So those are the very basic things. Now let’s talk about the nicer things that you should expect from higher level or some things that you might get whenever you are investing at a higher level. Okay, super quick. If you are enjoying this episode, I would love if you took a moment to screenshot this, added to your stories and tag me so we can get this content to more people that are looking to scale their businesses to more freedom and wealth. Okay. Christina: (15:55) Back to the episode. So the first thing that you could expect, this might be kind of obvious, but is more expertise. So this means more guidance on strategy and budgeting and what you should be doing. Um, and that can be really, really helpful, especially as your ad spend gets larger and your vision and your goals start to get larger. And, um, you want to make sure that everything that you are putting into this is heading towards that goal in a very strategic and intentional way. So the more higher level that you go, the higher, the fee’s gonna be obviously, but you are gonna get that more expertise. Um, and so it’s, it’s sort of just like a, a quicker, I don’t like the word shortcut, but just in comparison, it’s just a, a shorter road to, um, a strategy that’s a little bit more intentional and, um, heading in the right direction. Christina: (16:44) The second thing is, um, consulting on other things. So because there is often a higher expertise, um, you might get some more consulting on other things in your business, such as your funnels, um, the follow up, uh, different launches and other marketing strategies, having an ads manager, whenever you are an ads manager, you become so ingrained in launches and things like that. Um, and of course, I’m specifically talking about the coaching space because that is who we serve, um, our coaches. So I’m not talking about e-commerce and things like that, obviously, um, while that might be a thing there, that’s not what we do. Um, so for us, um, we are so ingrained in like funnels and launches and those different kinds of strategies that, um, I’ve worked in so many different coaching businesses that are at all kinds of different levels. They have all kinds of different programs. Christina: (17:36) Um, and so I’ve seen so many different launching strategies and I’ve been able to carry out like all the way through to the results of those and seeing how many different ways that they’ve been able to pivot and stuff like that. So I’m able to, um, and not just myself, but anyone else who, any other ads manager who is very familiar and works have worked a lot in these different launches. They’re going to be familiar with so many different strategies, maybe sometimes strategies that you’ve never even heard of before, because we’re on the back end. So we are integrated into their team, we’re in their slack channels. we, um, have to know everything that they’re doing, because we have to make sure that the ads are complimenting everything that they are doing organically. So we just have a lot of insight into launches and marketing strategies. Christina: (18:19) So that is another thing that is not necessarily the role of an ads manager to do for you, but it is a nice perk once you start to go to that higher level and you do pay a little bit more in fees. Um, so that is going to be, um, a nice thing that you not necessarily should expect, but you could expect, um, that you just kind of get the, um, third thing. This is definitely a should expect, um, is good communication. So this could probably, this should probably be in the basics that you should expect depending on what kind of variations we’re talking about as far as communication. Um, but good communication is going to be incredibly important, especially when you are putting in ad spend. You want to make sure that they are responsive, right? And, um, I have heard of people struggling to get a timely response from people. Christina: (19:08) Now, everyone has a different idea of what timely means. Um, I’ve worked with many clients who have different ideas of that, especially in the past. , um, it’s not something that we really deal with anymore. But, uh, when I first started to, when I worked in corporate and I first started to build my business, um, I’ve talked about this on other episodes, how horrible and non-existence my boundaries were. And I actually had clients who did not pay me very well at all. , which is my fault. Um, and they expected almost immediate responses. So I don’t know if I need to say this, but that’s not a thing. Um, your as manager doesn’t necessarily need to respond to you like within 30 minutes or an hour or anything like that. Um, we do response times, um, within a 24 hour period. So our clients are global in all over the place. Christina: (19:59) We, our team is also all over the place. I travel all over the place. So we do a rolling 24 days or 24 hours. We don’t have actual office hours cuz they just don’t make sense for our business because we have a rolling like time zone clock. Um, but within 24 hours is I think a good thing to expect. Um, and just make sure that, you know, you’re getting that kind of communication, cuz it can be a little stressful, especially when there are things wrong with the ads, um, or you want to pivot something or you’re like, oh wait, I wasn’t ready for this to go live. Yet I, something happened and the sales page, isn’t working here, things like that. Like we need to know these things right away. So we have to make sure that we have a good eye on everything. Um, for an agency model, it’s a little bit easier for us because we have an entire team watching the slack channel. Christina: (20:45) So we have multiple people. So we have people in all kinds of time zones that, um, have eyes on the slack channel. So that makes it a little easier for us. Um, if you are working with a sole ads manager, know that they are just one person, so obviously, you know, take that as you will. Um, and then the other thing is a seamless process and client experience. So the higher you go, the better the client experience typically is. Um, and a lot of this comes down to just, we just have more resources to invest in our client experience, client experience, even before I was an agency and had the resources was always a very big top priority for me. I’m also very type a, so I really just like things to be super seamless and automated and you know, just like very nice. Um, it’s just part of my personality, but also even that aside as you go higher level and you’re paying for more, um, typically you’re going to get that kind of experience and it’s just really nice because you have all these moving parts in your business and so many things going on. Christina: (21:48) So it’s just really nice to have something that is just seamless and you know, that that team has it together and they’re taking care of it so super important. Um, that might not be something that you get whenever you’re investing at a lower level, that might be fine for you. Um, but this is something that can be a perk at going a little bit higher level whenever you’re outsourcing. Um, and then the last thing is professional creatives included. Um, so having or investing in an agency that has a creative team, this can be a huge perk because even if you have a copywriter, even if you have a designer, creating things for ads are a bit different. So it’s, it’s a different medium. Um, and we have different goals from the ads than we might from, um, you know, our Instagram posts or our, um, sales pages and emails and things like that. Christina: (22:38) So it is different. Um, also you have things like ad policies and stuff like that, that your copywriter needs to be familiar with, familiar, familiar with. Um, so you want to make sure that, um, they are at minimum, but also if you do invest in an agency who has a creative team, it’s a just one lesson you have to worry about. Um, you know, that they’re creating create, um, either whether it’s graphics or any, whatever media it is and, um, copy for your ads specifically, and they’re gonna be compliance, they’re gonna be professional and all of that. And they’re gonna be, um, cohesive with your sales pages and the rest of your launch materials. So those are some things that you can expect from investing at a higher level. Let’s talk about things not to expect. Um, so I don’t hear some of these a lot, but there are a few and I want to make it super clear. Christina: (23:28) The first one I hear all the time I still hear it. Um, which is, uh, fast turnarounds on campaigns. A lot of people want this. Um, especially whenever I see coaches who are a little bit more like, um, like to go with the flow, they’re not very type a, they really like to come up with ideas last minute and they wanna do stuff. Um, last minute. So they’re, they’re like I wanna do this masterclass like tomorrow or whatever. Um, and they want to run ads to it. So they’re big visionaries, but, um, they, aren’t huge planners. So fast turnarounds on campaigns. I will tell you, it’s not something that you even want, um, with, when it comes to your ads, you want to make sure that it is all researched. It’s planned, that we, we still have to do the research on your audiences. Christina: (24:17) We have to do the research on your avatars and for this particular program or masterclass or whatever it is that we’re running the ad to. We have to create those creatives. So we have to create the copy. We have to create the graphics. We have to look through all of your photos and you know, we have to collect all of this stuff. And then on top of that, um, we have to get approvals and all this stuff there, there’s more to it than you think. Um, people often will think that putting together a Facebook ad campaign is just building the campaign. Um, and I’m saying this because this is what they tell me, and building the actual campaign, like going an ads manager and hitting the buttons that does not take a long time. That’s not what most of the work is put towards. Christina: (25:00) It’s preparing for a strategic and intentional campaign so that you’re not wasting your money. If we just slap up some creatives. Um, and we don’t do what is necessary to put together a really good solid ad campaign then, um, you’re you very well could just be wasting your money. You’re kind of just shooting in the dark. So you don’t want fast turnarounds on campaigns. We don’t want to just throw up a campaign tomorrow. Like I promise you don’t want that. Um, the results are going to be way, way better. Whenever you plan ahead and you let the team do their good work. I don’t even like to have like my creative team. They probably could turn things around pretty quickly if I ask. And there are some situations where we do have to turn around stuff quicker. Um, those are special case scenarios and um, most of the time my team can do that, but I rarely even ask them to do that because I don’t want them to be rushed. Christina: (25:52) I don’t want my copywriter to just throw together some copy. Um, last minute, because we have to turn this thing around. I want her to write really good, compelling copy. Um, I want her to have the time and the space to be able to do the research that’s necessary, um, and all of that, and really understand the avatar, the ideal client, um, so that she can write good copy that really speaks to them. That’s going to go much, much further. So that was, oh, I went on a whole tangent there, but because that that’s something I hear a lot. So I just want to address that. Um, the second thing is help in gathering your assets if they don’t offer that service. And what I mean by that is that we need things like most of the time, actually we just need your URL of the ad destination. Christina: (26:36) Um, and during the onboarding process, and sometimes, um, throughout, we do need other information on any market research you’ve done and just stuff like that, about your, um, your programs and, and things like that. But other than that, um, we usually just need the URL, expecting them to aid at all in that process of getting the sales page together. This is not something I hear a lot, but I have heard it if, if we don’t offer that service or that ads manager does not offer any kind of help with like fixing your URLs or fixing forms and stuff that don’t work. That’s not typically part of ads management. So that’s something that, um, again, unless they actually offer that that’s not something to necessarily expect. Um, the third thing is, uh, making campaign deadlines. If you don’t deliver what was promised, um, we rarely deal with this, but this is something that I’ve heard from other service providers and it can be a huge frustration. Christina: (27:33) Um, and this really isn’t just related to ads managers only. This is anyone like copywriters designers, everyone, if you don’t provide things by a SP specific deadline or within a reasonable time, we can’t actually work on anything until you give us the approval or you give us whatever. Um, and so it’s to expect that they would still make the deadline when you drug your feet for a week or two on getting them what they needed to do, their work, um, is not something that you should expect. So I feel like that’s common sense, but I hear this from so many service providers of them dealing with this with clients. Um, and again, I’m talking about like web designers, copywriters, like everyone deals with this. Um, but I mean, if you don’t give them what they need to do their work in a reasonable time to expect them to turn it around overnight because you drug your feet on it, providing assets just doesn’t make sense to me. Christina: (28:26) So, um, that’s just not something that I think that you should expect from an agency ads manager or really any service provider, to be honest. Um, and then the, uh, second to the last thing, we just have two more is an ads return right away. So what I mean by this is that with ads, you invest money and depending on your purchase cycle, there there’s so much variation in this. But, um, depending on when you actually sell to them, you’re not going to get a return until you sell the thing that you are supposed to sell. Um, and this sounds like common sense because of how I’m saying it out. But even people who understand this process, they still get hung up on this. And we still have to like explain it sometimes whenever you are like running an ad for a list building campaign or something like that, you’re not gonna get a return until you turn those leads into purchasers. Christina: (29:20) So, um, you know, expecting an ad return right away, even sometimes with your first launch with your ads account, your ads account is cold. You’ve never ran ads before. This is especially for that scenario. Um, if you’re launching a program that you’ve never launched to a cold audience before, um, there’s lots of firsts. So anything that’s a first, like you really are collecting data, and this is a process and a journey. So if you are a weight loss coach, um, and you start coaching someone and they ask you three weeks later, why am I not down a hundred pounds? I’m sure you would have a response for that. So it’s the same thing here when you are investing in ads, it is a long game. I have lots and lots of content on that. Um, lots of podcast episodes on how to know if your ads are working. Christina: (30:04) Um, I even have a ROEs calculator, which is a return on advan calculator that is completely free. I’ll put a link in the show notes where you can actually input numbers and you can see how, um, uh, what your return would look like if you were to be investing in ads. And so we like to run the actual numbers. So just understand, you know, that part of it, as far as when you get a return on your ad spend, um, or whatever results you’re looking for. Um, and then the last thing is 100% accurate reporting. So I know that this seems like this should be a very basic that you should expect, but in the environment and the world that we live in, we are not able to provide 100% accurate reporting, especially with Facebook ads , um, but really with all of the privacy, um, changes that are, um, taking place over the past couple of years, um, people are able to opt out of this stuff. Christina: (30:59) And so they’re not able, our programs are not able to actually catch that they did purchase, and there are ways around this and you can, you know, put your data together and get your data from, you know, various places and kind of cross reference them and things like that. But certainly do not expect ads manager to pick up all of your data, cuz it just won’t. Um, so just keep that in mind that there will be purchases and conversions that will not be displayed. Now, if you have inflated reporting, that’s something that needs to be fixed. Um, but for the, um, the opposite for the latter of missing some reporting and things like that, um, I do have, again, lots of content on how that works, um, and like the seven day, um, attribution settings and how things have changed. Um, also if you look at, um, are Facebook ads worth it, I talk about those changes as well. Christina: (31:51) I go a little bit more in detail on that. Um, but there are just a lot of changes, a lot of reasons for it that I won’t get into it for this episode, but just know that your reporting is going to be the best of the program’s ability. Um, so you’re not gonna be able to expect 100% accurate reporting it’s just not possible. Um, so that is what I have for you today. This is definitely a longer episode, um, because this is something that I hear a lot, um, even just on discovery calls and things like that. I always ask about their past experiences with other agencies, um, and or ads managers. And, um, if there were any kind of holes or things that they wish that they saw, this is just how I’m able to serve my clients better and understand the, what the norm out there. Christina: (32:35) Um, and then also just stay connected with other service providers and seeing what they’ve dealt with. And then I, we’ve also had our own journey of what, um, we’ve dealt with as well, as far as being on both sides and, um, being cl uh, client side, um, whenever I was in corporate. So, um, that is what I have for you this week. Uh, we went over different types of ads, managers and agencies. What are the differences between them? I went over the three basic tiers of service that you can go for. Um, and then the very basics that you should expect, nicer things that you might get from higher level and things to not expect. So I hope that you found this episode helpful and that you’re able to go into, um, you know, investing into an ads manager or an agency with a better view of what to, um, expect and what the norm is and you know, what, um, you could potentially get or not get, um, from doing so, so at the different levels. So, um, I will see you guys next week. Thank you for listening to the scaling to freedom podcast. If you are a seven figure coach looking for ads management with an agency that partners with you to get your work out into the world and amplify your impact. See if we are a good fit by applying for a spot in our agency@christinabernhard.com slash apply. Find the link in our show notes.