Over the past two years there have been more changes to running ads than the entire time I’ve worked with them. Before, running ads was pretty simple… Fast forward to now and we’ve got different attribution times, higher costs per leads, more competition, the list goes on. This is not to say ads aren’t beneficial – if you have the right funnels in play. This just means it requires more skill building to keep up with the ever-changing industry in order to stay efficient and cost-effective.
In today’s episode talk about how ads have changed over time and why it’s so important to be up to date with these changes. In order to keep up with the changes, I then talk about why you or your ads manager should be constantly skill building, and some of my favorite resources for you to build your skills. Tune in!
Here’s a closer look at what I discuss in this episode: