Finding your niche is one of those things many people are hesitant to do.
I get it. You have lots of interests in your field. Or maybe you’re afraid of singling out potential clients and customers. Many have the idea that the more you offer and the more you put out there, the more you will attract.
While this may make logical sense when you lay it out, unfortunately, the opposite is true. The more vague and broad we are with what we offer, the less targeted all of our marketing campaigns will be. It will also sacrifice authority and give you the look of being a generalist. This can be difficult to convince others of your expertise.
When people are in great need of help, they often will seek the best. Since you can’t be the best of everything, attempting to be the best at everything can give you the appearance of being the best at nothing.
You can hopefully begin to see how difficult this will make it to grow your business and build a strong brand. The strongest brands specialize in something and is what they become known for. When your brand is built on being the best in one thing, you will attract more clients and more will come to you for your services and help.
Since finding a niche is such an important part of building your business, I created a simple, step-by-step process to help you choose yours.
When first deciding what you would like to focus on, looking at your experience can be a great place to start. For one, it may be easier to become more successful in the areas you have the most experience. If you have the most experience, it might also mean you have the most talent in these areas.
Of course this isn’t always true, but it is the place I often have my clients start. I do want to point out that if you believe you want to find a niche in something you have less experience in, you can always take a few steps back and gain more experience in something you are passionate about. I am a huge advocate of this. Although it sets you a few steps back since you will need to gain a lot of experience in it before you can really serve more people with it, in the long run you will have built something more meaningful for you.
For this step, write down 5 areas of your business you have the most experience in.
While experience is important, focusing your entire business on something will really require you to love it. Loving it will help you to be the best at it, continue to educate yourself and become better at it and enjoy the process. We certainly don’t want to grow your business with something when there is something you would enjoy even more.
In this step, if what you enjoy the most matches some of your 5 in what you have the most experience in, circle three of the five you chose in step one. If there is something you don’t have experience in that you believe could be something you would be most passionate about, you will want to immediately get as much experience and knowledge in it as you can.
I don’t want competition to deter you from doing what you love, which is why I put this step closer to the end, but it can be something to look at it you need a tie breaker. If one of your three you have circled is a service that is quite saturated, it could be good to consider not focusing your services on it.
As we cut things out, I do want to remind you that cutting these services doesn’t mean you can no longer offer these services. It only means that they won’t be your niche or signature service. We want you to choose something to be known for, so don’t feel too torn about crossing them out. They won’t be gone from your offering! The goal here is to find something to focus most of your efforts on and be known for.
Now that you only have three left, cross out one of the three that has the most competition.
We are already down to two! With two left, these two have made it to the very end, which means that are both probably really good options for a service to focus on. This calls for another tie-breaker!
Although some things can typically be lower pay, you can find ways to monetize things further if you are determined. So, with that in mind, in this step you could cross out the one that typically pays you less. This can be a simple way to narrow down to one single niche.
Take another look at the winner
This last option should be something you’re experienced in, something you love, something with less competition and higher pay. This should be your dream niche. From here, you will want to immediately begin to focus on this service and gain more experience in it. More experience will almost always allow you the opportunity to get better and better at it.
Now that you have chosen your niche, you will need to be the best at this service, and provide the best value possible for your clients.
Finding your niche is just one of 5 necessary steps to creating the foundation for your marketing strategy. If you are ready to move forward and complete all of the steps like this one, download my 5 steps to a wellness marketing strategy below for free!
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