A common thing I see in small business owners is not knowing their true target audience. They either tell me they don’t have one (we all do) or they make them far too broad.

In this episode, I go over why you need a defined target audience and how to define yours. I will walk you through 3 simple steps of creating your target audience and give you a great place to start in your marketing strategy. Changing your target audience can make or break your marketing strategy so check this episode out!

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