Marketing health products have become more important as health products have an increased demand over recent years. The health and wellness industry is growing at the rate of $10 million every 5 years and is expected to continuously increase past that. There’s no doubt there is a great market for it with a lot of passionate sellers and consumers. If you are looking to begin selling your health product or growing your sales, you’re in the right place. See below for what we will be covering today
Marketing health products starts with the product
Is there a need?
Is it sustainable?
Is it effective?
Know your health product backward and forward
Nail down your target audience
Marketing health products approaches
Research-based
Story-based
Word of mouth
Marketing Health Products Free Action Booklet
First, we have to take a look at the products you are selling. Marketing health products effectively requires confidence in the product. You will have greater results when you believe in what you are selling.
Typically, you would have gone through this process before moving forward with it, but because this piece of your marketing plan is so important, I couldn’t leave it out. Below I breakdown a short and simple process you can go through to gain some more confidence in your product, just in case you need it!
Is there a need?
If there isn’t a need for your product, no matter how good your marketing is, it won’t become successful. So, how do you find out if there is a need? One way to find out is to see that you will have competitors. If you have successful competitors already, it shows there is a need.
While competitors show there is a need, it also means you have to provide SOMETHING they don’t in order to get ahead of the curve. If you haven’t already, find out what that is.
Another way to look for need is to talk to your potential customers. Ask a lot of questions and be as thorough as possible in your market research while you have their attention. This is a good time to ask what they wish your competitors provided for them as well.
Is it sustainable?
Is this a product that can be manufactured at a price that is manageable for the long haul? Before you start marketing something, make sure your product is something you can continue to deliver. If your marketing works well, you will have to keep your promises to the people that respond.
This also goes with service. Maybe you can make the product with no problems, but you also have to make sure you can ship it and offer customer service, returns and other needs. Service will be important to your marketing, and depending on who you talk to, could even be more important than your product these days. People will go with companies they trust. They will turn to the companies they know will take care of them if something goes wrong with their order, shipping, etc.
Is it effective?
Does your product work? There is a reason many people don’t trust marketing. Many marketers create a lot of false claims, especially when it comes to health products. For sustainability and trust, it is important you only market the truth. You might get them to buy once, but they’ll never be a repeat customer and neither will their friends. People are trusting their friends more now than marketing. So, it’s important their friends are saying good things about you and your product.
Once you have confidence in your product and the ability to sell it, then you are ready to market it.
Your next step is to know your health products backwards and forwards. There is a good chance after the process of creating it, you already do, but it must be addressed before we begin telling the world about it. If you need to go back and do more research, do it. The things you learn will bring great value to your marketing plan and approaches.
Who needs these products? Are these people aware of these products? Knowing who you are targeting is everything. If you create the most brilliant marketing plan in the world, and push it to the wrong people, it will never work. You can’t sell dog food to a cat owner, no matter how great the product is or how persuasive the marketing campaign is.
You will want to narrow this down by demographics, but also interests, desires and every other detail you can think about your potential customer. These details will become a huge part of crafting your marketing strategy. If you need help defining your target audience, you can download my free user persona guide to figure out your target audience.
These approaches can work for any industry, but tend to be favored by the health industry. They favor these approaches because they work! They can be very effective when used correctly and put in front of the right people.
This is where knowing your product well goes a long way. Research can be a powerful tool when persuading someone to take action and purchase a product. You can use research to prove your product works or works better than other products. You can use it to show them why or how your product works. Sometimes, adding this statistic to a headline or Facebook ad can make all the difference in conversions.
Another way you can use research is to show people that they need your product. Some individuals might view your product and one that isn’t necessary. If there is research to back up the value of owning a product like yours, this could be enough to convince them to buy.
People don’t care about what you’re selling as much as why you’re selling it. When you attach your product with a story, it becomes more special to people. It creates a relationship with your consumers and can help encourage them to support you and become a loyal, repeat customer. Good places for your story are your website, your ads and your packaging on your product. Your packaging is a great place for it, as people are seeing your story while using your product making an instant connection with you.
Remember when I said people don’t trust marketers as much anymore? It’s true. And most people have good reasons for it as some marketers have done a poor job of blasting the internet with false and cheesy claims only to disappoint people. As far as professions go, we are pretty low on the trust scale. That doesn’t mean we aren’t being trusted at all. It just means someone else has taken the spotlight- their friends.
Word-of-mouth has become more and more powerful as time moves forward. In 2018, it’s becoming more important than ever to make sure people are saying good things about you. I have seen clients begin to lose more and more business with their poor online reputation that has been there for years, but is just now starting to actually impact their business.
If you want your word-of-mouth game strong, you have to treat your customers just as well as your prospects. You have to properly take care of bad reviews and unhappy customers to get them back on your side. You should have a marketing strategy for your current clients and customers to treat them well. Don’t just give your offers to new people, give them to your current customers and make them even better offers. You must reward people for staying loyal to your business and show them you appreciate it – because you do.
None of this is valuable if you don’t apply it. You don’t have to start today, but know that your new competition is. Or maybe they started yesterday. Or a year ago. If you want to get ahead, the time is now.
Download my free action booklet to help you create an action plan to apply these steps for marketing your health products. Take the plan you create and put it into action right away!
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