It’s no secret that Facebook has turned into a pay-to-play platform. However, this has left you with many questions and confusion. Since organic reach on Facebook has been dead for a while, should you bother building a following on your Facebook Business Page, especially if you’re ready to start Facebook ads? If so, what type of content should you post on your Facebook Business Page? Or are personal pages better than Facebook groups? 

I’m addressing all your questions and concerns in this episode. I’ll walk you through some crucial steps you need to take to optimize your Facebook Business Page. I share my opinion on whether you should create content specifically for Facebook, what you need to include in your “About” section, and why you need to have a professional profile picture.

Here’s a closer look at what I discuss in this episode:

• What you need to include in your “About” section
• Why having a professional profile picture is important (especially if you want to run ads)
• Is creating content crucial to your Facebook Business Page’s success?
• Why it might be worth going live on your Facebook Business Page

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