Every now and then, I hear someone say “sales funnels are sleazy.” Even though I think this statement is dating out a bit since people are having more and more experiences with sales funnels that aren’t sleazy, I understand where it’s coming from. The stigma around why funnels are sleazy is usually attributed to funnels being a strategy for sales.
So in today’s episode, I’ll be talking you through the 3 things you need to do (or not do) in order to build a non-sleazy sales funnel. As we move deeper into a more authentic and honest way of marketing, building a funnel that isn’t sleazy is the key to building trust and converting customers. Tune in to this episode as I share tactical tips to avoid sleazy sales tactics so you can build an authentic funnel.
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