One of the first questions people have about Facebook ads is “how much should I spend?”

In today’s episode of Scaling to Freedom, I’m guiding you through budgeting for Facebook ads depending on your campaign type and goals. We’re chatting all about setting measurable goals while giving room for you to test and refine them, especially if you’re running Facebook ads for the first time.

We’ll also discuss selecting a benchmark cost per lead depending on your goals, how pricing works depending on the action you want your customers to take, and the minimum you should spend on your ads depending on your campaign type.

If you find budgeting for Facebook ads overwhelming, this episode is for you. Tune in and take notes as I walk you through the process one step at a time.

Here’s a closer look at what I discuss in this episode:

• What are your goals with Facebook ads
• Testing your goals and refining them
• Choosing a benchmark cost per lead depending on your goals
• Smaller actions and smaller costs
• A rough guideline to figuring out your ad spend
• Having proper expectations and room for improvement
• Giving Facebook what they need to optimize your ads
• The most common types of campaigns and their corresponding budgets

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