Knowing and understanding what your audience wants is your exact path to making your business successful. There’s no doubt that if there is anything you must nail down, it’s this!
There are ways you can get to know your audience on a deeper level and learn how to serve them. To learn what they need healed and how before they actually become your client is going to be life-changing for your business. Your audience will feel like you are speaking directly to them and your content will make a real impact.
This week, I’m giving you my best tips you can implement right now to learn more about your audience and know exactly how to serve them.
In this episode, you will learn how to:
Things I mentioned:
00:00 You are listening to your wellness marketer podcast. I’m your host Christina. And in this episode we are going to talk about how to know exactly what your audience wants. So if your content isn’t performing well, there are a number of reasons why that could be. But one thing that you have to nail down is your content topics. What you are covering in your content is of course really, really important. And in order to make an impact, you must know exactly what your audience wants. So it’s common at first to just kind of create lots of content and you’re sort of guessing if that’s what they want. But at some point you have to really figure it out and um, so that you can be strategic about it. So in this episode we’re going to talk about how to make the shift to being strategic with your content planning.
00:56 Find out what your audience truly once we’re going to talk about how to use analytics to boost your content performance, have game changing conversations with your audience and leverage social media when coming up with content ideas. So we are going to dive into all of that. But before we do, I do want to talk about my content plan training. In this training. The whole first part is walking you through step by step, how to find out what your audience wants. So I’m going to talk about that in this episode, but if you do need a little bit more detailed, how to, along with how to plan out your content, put it into a calendar, create systems for your content creation and all of that. The training has all of that put together. So it’s a full package from beginning to end and it’s discounted and you can get instant access to it.
01:54 And you can find out more information@yourwellnessmarketer.com slash content. So check that out if you are wanting some, uh, from a to Z, building your content strategy. So this is where we get strategic. Um, so this is where you go from guessing and assuming just putting content out there to knowing that this is what your audience wants and needs. So we’re going to cover three main things that you need to do to make this strategic shift in your business. So the first thing you need to do is have discovery calls. And I’m putting this first because this is hands down the best information you will ever get about your business. So how you do discovery calls is you send out something to your email list, your social media, your Facebook group. So wherever you have access to your, your current audience and you want to get people who are willing to get on a call with you and talk about their struggles for free.
02:58 And, um, so you’re letting people know that you are looking for people to get on a call with you to talk about their struggles so you can learn more about how to help them. And, um, once you get people on these calls, you want to ask very specific questions and you want to have these questions prepared ahead of time. Um, once you have the questions at once, you have the questions prepared ahead of time. You want to have a conversation with them. So ask a lot of followup questions to their answers, ask them more information and get them to tell you just more and more just to get deeper in on what they really need and how they feel about it. And so, um, just have that conversation with them and I want you to take note of the language that they use, the words that they use, how they’re using them, what they are calling certain things, and just how their mind is working and what it’s like coming from them.
03:55 And you can also do this with surveys, so you could simply create a survey with questions and promote it and get feedback that way. But having these discovery calls and having an actual conversation where you can ask people to go to elaborate a little bit more on that and understand or hear how they’re saying it and how they really feel is so incredibly valuable. You can’t replace it with anything else. It is just one of the best things that you can do to really get to know your audience. The second thing that you can do is something really, really simple. And that is social media polls. I like these because you get quite a bit of feedback because they’re so simple for people to respond. So on stories or on posts, um, you can do it either way. So on stories on Instagram you can use the poll feature, so you just post a photo and then you slide up, you choose the poll feature and it gives you two options and you can type in those different options.
04:56 And this is really great because as people are just like flipping through Instagram stories, you can ask a quick question. All you have to do is tap an answer. So because it’s so simple for them to do it, it provides like it gets them engaged with your profile, but it also gets, you get a lot of feedback because you know, it’s just so simple for them to give it to you. They’re already there, it’s in front of them. All they have to do is just type or tap whichever answer they have. And then that’s that. Um, or you can also use the question box on Instagram. If you don’t want to use the poll, you can use the question box to ask an open ended question and people will actually type out answers to you. So to do that you just post a photo and then you add the question box and type your question in the box.
05:44 This one you’re going to get less feedback but you will get more specific feedback. So, um, obviously this kind of feedback isn’t going to be as thorough as like your discovery calls, but you can find out a lot about your audience by doing these. And some people will ask a few questions in a row and that’s perfectly fine. Like you will likely so get a lot of great feedback because people, again, they are more likely to respond to those because you made it so simple for them to. The third thing that you can do is to look at your analytics. So you want to find your best performing topics and you can create more content off of that. So you can go through wherever you get your best content analytics. So if you have a blog that will likely be Google analytics. If you have a, if you do videos like on YouTube, you might use YouTube insights for that.
06:43 Um, or if you have a podcast, you might use a iTunes or your podcast host statistics, whatever you use to find the analytics for your content, go into that and you can see whatever your more your most performing content is and you can go deeper into that topic and get more specific. Or you can create different content within that topic. So it’s just showing you what topics are, are performing the best. And you can also think of, um, different things that you can do with that topic as well. So if you have a piece of content that performed really, really well, think of other things that you can do with it. I mean, you could maybe create challenges or you could create a new lead magnet around that topic. Just different things that you could do with that topic and find ways to repurpose it.
07:35 I recently did a podcast about repurposing content. So if you want to go that route, check out that episode for some ideas. Um, if you want to repurpose a piece of content, I give you a few ideas on how to do that. So if, and if you don’t have analytics, one thing that you can do is to look at your competitors’ content just to get an idea. Um, obviously you do not want to copy your competitors content. You have to create your own, but you can use it as a gauge sometimes to see what kind of topics are performing well. What are people responding to, what are people wanting, what do they need the most? Help with. Those things are really important for you to know, to be able to create that content that really speaks to them and they feel like you’re just reading their mind and you are giving them exactly what they want and need.
08:32 So those are the ways to find out exactly what your audience wants. And that is doing the discovery calls. And I tell you how to do that. Um, the social media polls and to use your current analytics. So those are three simple things that you can do that will give you so information about your audience and you can do so much with that as far as content creation and with your content plan. So you can get really, really strategic. Once you have this information, it’s incredibly valuable. If you want a more detailed step by step from beginning to end up creating that content plan, head on over to your wellness marketer.com/content and find out more about the training that I have. So if you guys have any questions, definitely reach out to me. Um, that is what I have for you today. So go ahead and get started and definitely start scheduling in those discovery calls because they are so incredibly valuable. I hope you all have an incredible day.
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Great info! Short and to the point – Thank you!!