I know what it’s like. You spend forever crafting this perfect content, put it out into the world, some of your audience consumes it and…. Then what? What about all the people that didn’t get the chance to check it out? I have no doubt – people need to see what you’re creating.
I used to think, that’s it? All that work and it’s just over? If you’re putting the amount of work into your content that you really should, then your content’s lifespan really shouldn’t be so short.
In this episode, I walk you through some ways to get the most out of your content so you can impact more people with it. I want your content to have the longest lifespan possible so that every drop of effort you put into making this world better gets noticed and used.
In this episode, you will learn how to:
- Not let your content go to waste by reinventing your old content
- Take advantage of content channels that build an audience fast
- Reinvent great content that didn’t perform as well as you would like
- Have more variety of content by leveraging different content channels
- Use your content to build a strong network
Things I mentioned:
00:00 You are listening to your wellness marketer podcast. And today we’re going to talk about how to get the most out of your content. First, I want to apologize for my voice because I’m getting over. I’m trying to get through a sickness right now. And so I sound all weird and stuffy because I am, but I don’t want to get behind on my content. So I’m just going to go with this. And this is a really important episode because sometimes, you know, we worked so hard on our content. So when we put our content out there and we don’t get the response that we want right away, it can feel like our content was wasted and all of our work was wasted. So you have to learn how to reinvent and repurpose your content because it’s all great stuff and it could have such a longer lifespan and help your audience so much more if you reinvented it and used it in different ways.
00:54 That way it just has more exposure. It’s getting out in front of more people and so you’re able to help more people. So in this episode you’re going to learn how to not let your content go to waste by reinventing your old content. You’re going to learn how to take advantage of content channels that build an audience fast, reinvent great content that didn’t perform well and have more variety of content by leveraging different content channels and using your content to build a strong network. So before we get started, if you aren’t sure if you should start a podcast or do a video or if blogging is right for you, I do have a free quiz too that you can see which one is right for you. And understanding which content creation is best for you is key. The this ensures that you’re using your strengths, you’re being consistent, you actually enjoy it, and it’s something that you can get really good at and you can also sustain it, which is what is going to help you build an authority and it’s what’s going to grow your business.
02:00 So big things happen when you find which content creation is right for you. So you can go to your wellness marketer.com/content quiz to take the free quiz and find out what kind of content creator you are. So let’s start repurposing our content. So I’m going to give you five ways to do this just to start you off. So the first one is doing Facebook lives. Facebook lives are amazing because they do the benefits of them are so great, they drive engagement. Um, you know, Facebook will give your lives a lot more exposure and a lot of people really like a live video. And so if Facebook will, um, give it more exposure because it’s something that is, it’s common, but it’s still not something that everyone is doing. And so the engagement on there will help you also get exposure for your other Facebook posts.
02:58 As your page gets more and more activity and engagement from your audience, it will boost everything. So Facebook lives are incredible for that and it’s also a really great way to reinvent your content. So if you have a really great piece of content, doing a Facebook live on it is going to really boost that. And you can, there’s a few things that you can do, so you can either, um, go deeper into a subtopic. So take your time, your content that you created. Go through one of the subtopics that you think is the most important, and then you can dive deeper into that sub topic on the Facebook live and on the Facebook live. You can also make your call to action for the person to go to your main piece of content that you created, whether it was a blog or a podcast or something, and send them there so that they can see the rest of the content.
03:53 You can also use Facebook lives by choosing a complimentary topic to your content. So if you created a blog post on something, you can come up, like, use that content to come up with a topic that compliments it and do a Facebook live on that. Another simple thing you can always do is to add a mindset or motivational component to your content by using Facebook live. So you can use Facebook lives, um, as a way to make these, uh, make content on these, uh, mindset breakthroughs. And again, have that call to action, go to the content that you created. So the second thing that you can do is you can use social media posts. So take that content and um, it also like it gives you something to post about on your social media and it makes your social media channels even more valuable. And um, people wanting to follow because you’re giving that value and you’re teaching and you’re doing all of that on a free platform, um, on social media where everyone already is.
04:57 So you can take bits and pieces of your content that you created. So you can take bits and pieces of your blog or your podcast and put them into an educational social media post. And these are obviously very useful because they’re very just quick information and you can also again make it the call to action to go to your main piece of content. That goes a lot deeper because obviously on your social media post you’re going to keep it very surface level. We don’t have a lot like that much time on social media for the most part. Um, to go super in depth into things. So, um, you can just keep it super surface level and use your con call to action as the content so that they can go deeper into it. The third thing that you can do is to create a video.
05:46 If you’re not already doing video. And then this is a really great way to reinvent or repurpose your content. So video creates a stronger connection with your audience. You are also serving people who prefer video because some people do in a video isn’t your main method of content creation, your main channel that you use. I’m doing a video every now and then help serve them as well without it being your main channel that you use. You’re getting better at video whenever you do a video every now and then of course. So this is really great for um, promotions because whenever you are promoting something, ideally you are likely going to have to create some sort of video, get on a live, do a live webinar or something like that. So, um, this can also create a different format of content that you don’t normally do.
06:39 And with video, you know, it also creates a stronger connection with your audience because they’re seeing how you talk, what you sound like, what you look like, how you move, and all of these things about you. So it’s easier to create a connection with someone when you can see them and hear them talking. So video is really, really great for that. Um, as far as how to use it, it’s the same concept with the Facebook live. You can go deeper into a sub topic, you can choose a complimentary topic, you can add a mindset or motivational component, which is always really great. Um, but because if you are creating a blog and you do a video because the channel is so different, you can also just cover the entire thing in video. And, um, another thing that some people do with podcasts is they will take the audio and they’ll put it on a video and put it on YouTube just to have another place where people can find it.
07:38 So the fourth thing that I’m going to go over is that you can create a different combination of topics. So what you will do is look through your old content and see how you can create different combinations of content to recreate a new piece of content. So some benefits of doing this is you are reinventing your content. You’re using a different angle to attract more people and you’re serving your audience in a different way using what they’re already responding to. So whenever you take two to three of your main topics that are related to each other and then put them together to create a more thorough piece of content, you are serving them in a bigger way as well.
08:24 The fifth thing I’m going to go over is to pitch your content. So doing guest blogging or guest podcasting is something that will grow your network and you’re also going to get more exposure. So you want to pitch it to some, to someone to be a guest on their, on their blog or with their podcast. So benefits of this is to get your name out there. You are getting in front of other people’s audience. So you’re serving a bigger audience and you’re also making connections and relationships, um, through networking. And this is really, really big because this creates more opportunities in the future for you and for them. So you can have the content finished or just pitched the idea. Just depends on what exactly you’re pitching. Obviously with a podcast, you’re not going to have the content together. The content will be created with the person.
09:16 Um, but sometimes for blogs you can have a blog created and you can pitch it to someone. Um, so those are a couple of things that you can do. Um, so you want to find someone who has a similar audience as you, but doesn’t do exactly what you do. So you don’t want to necessarily go and pitch something to a competitor because they’re probably already creating similar content that they believe in on that topic or something like that. So they probably won’t take you on a, sometimes they do, it just depends. But you want to pitch it to someone who doesn’t do exactly what you do and is not a competitor. So, um, and make sure that when you are pitching it, that you’re pitching it to serve their audience. Of course. So you’re not going to pitch it to give you more exposure or anything like that.
10:05 You’re not going to mention those things to them. You want to find out how you can serve their audience. So think about their audience because that’s going to be what gets them to say yes. So those are the five things to start you off on repurposing your content, giving them more a longer lifespan. And that is doing Facebook lives, social media posts, doing video, creating a different combination of topics. And the fifth one is to pitch it and do some guest blogging or podcasting. So, um, again, if you aren’t sure which type of content is right for you, you can check out the free quiz to find out and you can find firstname.lastname@example.org slash content quiz. So I hope you found this podcast helpful. If you did, please leave me a review. If you have any questions, do not hesitate to reach out. I hope you guys have an amazing day.