When you’ve been working so hard to build a wellness business online and put out the offer to take on new clients or sell your book or program, it can be really discouraging to get no response.
You might start growing doubt that you can pull this off and the levels of frustration can get pretty high. This is your passion and I know all you want to do is impact more people and grow your business. This isn’t the time to lose hope though. You have something to offer that you built! This is a big deal.
Since I know this happens a lot I wanted to create this episode to walk you through the reasons you might not be getting a response to your marketing campaigns. These reasons are so common, even I have been guilty of them! And this is what I do for a living! You will quickly learn that this journey takes a lot of testing, trial and error and patience.
But it doesn’t have to be so long. With the right advice, I can show you what could be the reason you’re struggling with this and you can make some adjustments and be on your way!
In this episode, I will walk through the four biggest reasons you might not be getting a response to your offers and exactly what to make changes on so you can test solutions.
00:00 You are listening to your wellness marketer podcast and I’m Christina, your host and today we’re going to talk about why you’re getting crickets when you share your work. So most people know that to build an audience that trusts you, you have to produce consistent content. If you don’t know that that’s what you should be focusing on right now to start building your authority in whatever you do. It’s a lot of work to nurture an audience. And so when you’re finally sharing your work and making an offer for them to be your client or purchase a book or a program or something that you’re offering and no one responds, it can be really frustrating. So if every time you share your work or you go in for a sale or invite your audience to join you in something and you just get completely get complete silence, there are a few reasons why and that’s what I’m going to go over in this podcast today.
00:53 If your marketing strategy isn’t working. I do have a free live master class starting next week and we’re going to be going over the four moves to make when your marketing strategy isn’t working. So to register for that, you can go to your wellness marketer.com/masterclass and it’s completely free and it’s going to be live. I’m going to do it a few times. So there’s different time options that you can look at and just choose the one that works for you. And if you can’t show up live, you will get the replay. But I highly, highly recommend you show up live. Okay, so let’s get started on the reasons why you might be getting crickets when you’re sharing your work. I’m going to go over for different reasons today. And the first one is that you’re asking too soon. So it takes time to build authority and trust.
01:43 And I get this a lot as a freelancer where people hire me and they want me to just put out a Facebook ad for their big program. Um, and they don’t even have an audience built yet. And this is super duper common and a major issue in your marketing campaigns. So if you are doing that and you’re not getting a response, it’s not because it’s a poor ad or because what you’re offering isn’t good. Although those could be reasons. It’s more likely that you’re just asking too soon. If you’re asking, um, to people who aren’t your audience and you haven’t actually built an audience and people that you are marketing to don’t know you yet. Um, so if this is you, the first things that you want to do is go back to your content plan and you want to spend a few more weeks just creating high value content and then try again.
02:38 So after you’ve served these people over and over again and you’ve provided lots of value for them, then when you ask for the sale or you ask them to join you in something, you’re going to get a lot better response. So if you have actually built an audience, then the second reason could be that you’ve built the wrong audience, meaning that your content that you’re producing isn’t actually attracting clients or customers. That would work with you. And so your content topics might just not be aligned and you might take some time to shift your topics along, um, to be more aligned with your target audience. Meaning that your target audience is actually people that would actually buy from you.
03:27 So you want to not only shift your content topics to be aligned with and you know, be topics that the people that would work with you that they would be attracted to you and that would bring them value. You also want to shift your lead magnets or whatever you’re using, your freebies that you’re creating to build your email list. If, um, if you are doing that, shift those topics as well to topics that would be attractive to people that would need your services or need your program or your book. So if this is you look at the topics that you’ve been covering, make sure that there are lions and is the person that’s interested in the topics you’re covering, the same person that would buy from you.
04:13 Also, if you have spent a lot of time building your audience, it also might not be that they are the wrong audience, but maybe you need to create some content that fills a gap. So they might be the right people, but they’re not ready to work with you yet, which means that you need to create content that fills that gap. Now that gap could be that they have some limiting beliefs. Maybe they don’t believe that they could get results. And so you have to address that in your content. Um, it could be that there are some objections that you would need to address. And so when you start creating content that you know, helps them get ready or become the person that needs that they need to be to work with you, that can also be really effective. So they might not be the wrong audience, they might just not be ready and you can actually help get them ready with your content.
05:10 The third reason is something that might be a little difficult to hear, but it could be that your content isn’t bringing them value yet. So people expect a lot of value for free. There are so many people giving it. You just really have no choice but to bring lots and lots of value to the table. Because if you’re not someone else is, and so once you get the hang of it, it often becomes easier. And what I mostly mean by value is you could be putting out really good, um, information, but if you aren’t helping them actually get little quick wins or small results through your, um, your content, then it might not be what they’re looking for. You might not be bringing the type of value that they’re looking for. So if you have some really great content, um, you want to go through and if you know, if they’re vague about a topic, you might just need to add more actionable pieces.
06:07 And this will bring trust in, will help build trust with you and really showcase what you’re capable of and really small bits. But it gives them an idea of what kind of results you could really give. So then whenever you are asking for a sale or you are promoting something, they believe that you can actually bring those results because you’ve gotten them results for free. And of course they’re going to be smaller scale, but you’ve still gotten them results. So if all of your content is just vaguely talking about that topic and it might be great information but help them apply what they’ve learned, um, obviously in as much smaller sense than like a full blown program or something. But find out ways that you can go through an add these quick wins and just see if your content is providing these wins. And if it’s blogs you could go back and add it for readers.
07:02 Otherwise, um, if you have videos or podcasts, just start implementing it now moving forward. So the last reason that I’m going to go over is that your offer needs work. And um, so I’m going to break this up because it could not just be your offer and by your offer, by the way, I mean, whatever you are actually offering. So your services package or the program that you are putting out there or your book. And so to start out talking about the messages or the messaging for your offer, there are a few things that I do you want to look at. The first one is, is it too advanced? Um, so are you, is your, what you’re trying to offer in your program or your services, in your messaging to them, whenever you’re offering it, is it to advance? Are you using lingo that they’re kind of just rolling right over or are you trying to offer something that they don’t know that they need?
08:03 This is really, really common as the expert. You know exactly what they need, but people might not understand that because their knowledge isn’t as extensive as yours. I’ve experienced this a lot. Um, in growing my business. Whenever you are trying to offer something and like I will tell people you get this really, really awesome like roadmap to fulfill this thing and they don’t even know that they need this thing or why it’s important or it, you know, so obviously if you’re selling that thing that they have no idea is necessary to reach their goal. Like if their goal is a weight loss and the root issue is actually that they’re an emotional eater or they’re addicted to food or something of that sort. If you are putting out there how to, you know, help emotional eating, some people might know that that’s their issue and they will be attracted to it.
09:00 But some people like all their thinking in their head is that they just want to lose weight and they might not have any idea that emotional eating is their biggest issue. So you have to play with that. That is going to be discovered by talking to your audience and asking them very specific questions about what they think that they need. And I’m also just testing things and see what kind of messaging Mo more people are responding to it being too advanced. It can also be not advanced enough meaning that, um, when people are looking at what you have to offer, they feel like it’s just not valuable enough because it’s too beginner for what they need or they think that it’s not advanced enough to get them the results that they want. So it goes both ways. You also want to make sure in your messaging that you are communicating the outcome more than you are communicating the features of your program because the outcome is what is really going to speak with people.
10:01 So those are a few things in your offer. Other things that you can look at. Um, I’m sorry, those are a few things in the messaging of your offer for your offer itself. A couple of things that you can look at is one pricing and the second value. So the pricing, is it too much? Is it too little? Because if it’s too little, people might not be taking it seriously or they might not think that it can actually give them all these great results if it’s costs. So little. So what you price your offer at your services, um, your book, you know, your program, whatever you’re offering, whatever you price it at really gives them an idea of what kind of program it is, what kind of level it is or tear it is. So you want to make sure that you, um, take a look at that.
10:47 I will say if you are launching a program for the first time of some sort or an online course, um, it is definitely easier to raise your prices than it is to lower them. It doesn’t look very good if you are offering something at a, a this one price and then you’re offering it again at a lower price, it very much looks like you couldn’t sell it and it might devalue it for those people. Um, just based on their experience of seeing your series of offers. So if it’s your first time or even your second time, I don’t think there’s anything wrong with going on the lower end. And then you can kind of perfect it and get feedback and then raise it as you go. And if it’s too little, then that’s very simple. You can just simply raise it, um, for the value.
11:36 Is there enough value? So is there something that you can add to your offer to make it more attractive? And you can do this by, um, bonuses or adding on live trainings or one-on-one calls or some kind of guidance that way. Um, and also is there a way that you can add value through sales, um, which is pretty common. Just having a window of time where you’re offering a discount of some sort. All of those things can be really effective. So if this is you, just take a look at what your F you’re offering itself, look at the pricing, um, see if there’s a way that you can bring more value and take a look at how, what your messaging is, how you’re presenting your offer.
12:24 So I hope you found this podcast helpful. Um, you can just go through these and see which one might resonate with you and where you might be falling short as to why you’re not getting the response that you want whenever you put your work out there. Um, the four reasons that I went over is that you’re asking too soon. The second is you’re building the wrong audience or your audience just isn’t ready to work with you. The third one is that your content isn’t bringing specific value yet or those quick wins where they can actually apply your content. And the fourth one is that your offer might need some work and you can look at the pricing and the value and how you are presenting it and what your messaging is like. Again, if you are struggling with your marketing strategy, I do have that free live masterclass next week. Um, you can go to your wellness marketer.com/masterclass to sign up there and choose whichever option works for you. I hope you guys have an amazing day.